Chemical substances are ubiquitous in everyday products. Some of them may damage human health, as they have ED or CMR properties. Some are persistent, bioaccumulative and toxic to the environment. The new Chemicals Strategy for Sustainability and the Zero Pollution Action Plan demand measures for a toxic-free environment and protection of consumers.
The most effective option to reduce substance emissions while better legislation is being negotiated between policy makers and industry is to motivate the end-user (consumer) to act at source: changing consumption behaviour of purchasing goods is key. It empowers the end-user and enables concrete improvements of health impacts at the own surrounding (household, office).